Many questioned the validity of a tweet of rapper Soulja Boy and his claim that he struck a $400 million deal.
But it turns out the 25-year-old rapper was tweeting the truth on May 1.
Soulja Boy has a five-year, $400 million deal with World Poker Fund Holdings (WPFH).
Under the agreement, World Poker Fund will utilize Soulja Boy’s 15 million plus followers to promote the different assets the World Poker Fund controls online, including CelebrityWorld.com.
WPFH also has plans to use World Poker Fund to promote their forthcoming gaming platform, which will target over 3 billion plus global travelers who fly with any of the larger airlines.
$400 million deal confirmed. I still they think they low balled me though. I was thinking 2 or 3 billion..
— Soulja Boy (@souljaboy) May 1, 2016
“I invest in things I understand. I enjoy music, and of course gaming. Being an influencer is a form of currency,” Soulja Boy told AllHipHop.com in a statement. “Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
Matthew Bird, a spokesman for World Poker Fund, declared that the deal exhibited the changing nature of marketing and advertising.
“The world of marketing is changing, today’s biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment. We no longer are fed content from major news networks — we seek it out and consume it by individual influencers that enrich our lifestyles. Soulja Boy represents the best of the best and we are already seeing the impact from his presence.”